???? SEO (Search Engine Optimization)
SEO is the practice of improving your website to increase its visibility in search engine results (like Google). Better SEO means more people find your content organically (without ads).
Core parts of SEO:
- On-page SEO – Optimizing content, titles, keywords, images, URLs.
- Technical SEO – Site speed, mobile-friendliness, indexing, sitemap, schema.
- Off-page SEO – Earning trust and authority through backlinks and social signals.
- Content – High-quality, relevant, and regularly updated content.
???? Backlink
A backlink is when one website links to another. Backlinks are one of the most important ranking factors in SEO.
Why backlinks matter:
- They act like “votes of trust” for your content.
- More high-quality backlinks = more authority = better rankings.
Types of backlinks:
- DoFollow – Passes SEO value (good for ranking).
- NoFollow – Doesn’t pass SEO value directly, but can still bring traffic.
- High-authority backlinks – From reputable sites (e.g., news outlets, .edu domains).
- Spammy backlinks – From shady sources (can hurt SEO if excessive).
???? In short:
- SEO is the overall strategy to grow organic traffic.
- Backlinks are a key part of off-page SEO that boost your site’s credibility and rankings.
Would you like tips on how to build backlinks or how to set up SEO for your website?